From radio advertisements to social media posts, you do all you can to market your business and brand to bring new customers in the store and keep current customers coming back. Once you have them in your store, your marketing …
Read More »Tag Archives: signage
Bilingual Signage Helps Welcome New Customers
At Central Valley, a lumber and building materials center with locations throughout northern California, president and CEO Steve Patterson wants every customer to feel welcomed. From diversifying his inventory to meet local industries’ specific needs to creating Spanish-language signage throughout …
Read More »Signage Leads Customers to Buy
Clear signage can be the difference between a lost, frustrated customer and a sale. So what better way to suggest a pest control product than to put a lifelike pest right under foot? Customers in the pest control aisle at …
Read More »Download a Free Holiday Marketing Toolkit
The busy holiday shopping season is a great time to remind your customers that shopping local makes a positive difference in your community. The North American Retail Hardware Association (NRHA) and Independent We Stand offer a free marketing toolkit for you to …
Read More »Using Effective Signage in Your Store
It’s important to use effective signage to clearly communicate with your customers. Make sure each piece of signage, whether interior or exterior, tells your customers exactly what they need to know. Proper signage means a more convenient shopping experience for …
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