You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …
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Where Millennials are Settling
NewGeography, a site that focuses on where people live and work, recently analyzed the relationship between urban cores and millennials. It is true that there is an upsurge in urban core living that reflects the living preferences of millennials. However, …
Read More »Improving the Customer Experience
Surveys are a great way to get feedback from customers, but sometimes the questions provide ambiguous answers rather than specific, helpful advice. An article from Retail Customer Experience highlights six questions to ask your customers that will provide valuable feedback …
Read More »2014 Employee Compensation Report
A retailer’s payroll expense can be a critical variable in whether or not the operation is profitable. The North American Retail Hardware Association’s 2014 Employee Compensation Report provides retailers with guidelines of how other operations handle salaries, benefits and more. …
Read More »2014 Cost of Doing Business Study
The NRHA’s Annual Cost of Doing Business Study is now available to members. This annual study provides detailed financial information from hardware stores, home centers and lumber/building material outlets. The tables contained in this report are designed to provide comprehensive, …
Read More »Technology is Changing How Consumers Think
Walking down a busy street, looking around a packed restaurant or going to a concert often paints a similar picture- a sea of people staring at their phones. As we continue to face great technological advances, the results of this …
Read More »Aflac’s Work Forces Report
The 2014 Aflac Work-Forces Report analyzed employee benefits by industry segment and company size. It found that only 11 percent of retail employees “feel their benefits packages meet their current family needs extremely well,” and only “23 percent of employees …
Read More »Consumers Demand Peace of Mind from Products
A new national study conducted for Lowe’s reveals that security/safety is the primary driver behind consumers’ desires to purchase home automation equipment. Cost remains the barrier. According to CEPro, the data from the Lowe’s 2014 Smart Home Survey reveals that a …
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