In the summer of 2023, Mead Lumber launched a rebranding initiative aimed at updating the company’s look and creating consistency across its business units, both with employees and customers. The rebranding initiative features a new, modern logo and a refreshed …
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How Vassar Building Center Solidified Its Brand
In October 2020, Mike MacKay stood beside his wife Brenda at the front doors of the newly relocated Vassar Building Center in Michigan. After more than a year of meticulous planning to design a new retail space, the MacKays were …
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