Lowe’s Canada is using a simulator to help customers plan home improvement projects. Consumers can enter the Lowe’s Holoroom and choose paint colors and other products via iPad to experience them at full scale, creating a 3-D model of a room …
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Store Using Challenge to Fund a Food Bank
Shoot a video of yourself biting a lemon, and a store in Colorado will donate $1 to a food bank. Starting two weeks ago, Windsor Ace Hardware, located in Windsor, Colorado, has been challenging community members and social media followers to take …
Read More »Additional Services Attract Customers
Although competing with online retailers and big box stores can be frustrating to independent store owners, independent retailers stand out in many ways, including through free or unique services they offer every day. While not every home improvement, hardware store and lumberyard is the same, they …
Read More »Customers Value Online Promotions
Social media, newspapers, websites and mobile apps are ways that consumers can find store promotions. Promotions resonate with the consumer, leading to in-store and online purchases. RetailMeNot, a coupon-hosting website, recently released its report titled The Significant Impact of Promotions Across the Multi-Channel …
Read More »Webinar Provides Insights to Mobile Best Practices
Using mobile platforms to engage customers will attract young shoppers, according to a recent webinar. Pat Murphy, vice president of mobile relationship management for FunMobility, and Linda Roark of California-based Pete’s Ace Hardware, addressed the mobile best practices for hardware stores …
Read More »More Consumers to Shop Local this Holiday Season
Independent retailers can expect to see more customers looking to shop local this holiday season, according to an article by Forbes. The article explains that, based on a recent survey by Deloitte, “more than two-thirds (68%) of consumers plan to shop …
Read More »Hardware Stores Collect Food for Homeless Pets
Ace Hardware stores in the Springfield, Massachusetts, area are collecting pet food for local humane societies and animal shelters. Rocky’s Ace Hardware, a family-owned business, will collect the pet food through Dec. 23 at its nine stores in the Springfield …
Read More »Ace Hardware Exemplifies Using Customer Service as Marketing Tool
Customer service is now getting recognition as a marketing tool for retailers, and Ace Hardware’s service is getting applause along with retailers such as Zappos.com and Morton’s The Steakhouse. Traditionally, the customer service and marketing departments were two separate entities, but …
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