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Store Using Challenge to Fund a Food Bank

Shoot a video of yourself biting a lemon, and a store in Colorado will donate $1 to a food bank.

Starting two weeks ago, Windsor Ace Hardware, located in Windsor, Colorado, has been challenging community members and social media followers to take the Ace Lemon Challenge. The store committed to donating $1 per video or photo posted online with the hashtag #AceLemonChallenge to a local food bank.

The store first announced the challenge through its last email ad and has been promoting the fundraiser through a fundraising site and Facebook and Twitter, according to Bryan Malito, manager at Windsor Ace Hardware. The store will donate up to $500 on behalf of people who take the challenge.

Taking a cue from the recent Ice Bucket Challenge that created a social media movement in support of research on Lou Gehrig’s disease, also known as ALS, challengers are also asked to donate to the fundraiser, Malito says. The store will donate the money to a county food bank.

“I actually have an employee here who wanted to participate but couldn’t handle the lemon, so she donated $10,” Malito says.

To support the cause or generate ideas for creating a social media movement with your business, check out Windsor Ace Hardware’s social media and donation page.

To visit the stores Facebook page, click here.

To go to the online fundraiser page, click here.


About Renee Changnon

Renee Changnon is the retail outreach coordinator for NRHA. She meets with retailers in their stores and at industry events and introduces them to the services NRHA provides. Renee previously worked as a member of the NRHA communications team. She earned a degree in visual journalism from Illinois State University, where she served as the features editor for the school newspaper. After college, she implemented marketing and promotions initiatives at Jimmy John’s franchise locations across the country. She enjoys exploring books with her book club, Netflix marathons and hosting goat yoga at her apartment complex. Renee Changnon 317-275-9442 rchangnon@nrha.org

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