Color plays an important role in driving traffic to your paint department. Use the following steps to boost sales and encourage customers to try something new. Create the space. Retailers who have been successful in selling paint have created paint …
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Soak it Up: Selling Sponges
Sponges are often overlooked by retailers and customers, yet these products are crucial to the success of projects both DIYers and contractors are tackling. Discover sponge products and best practices to add to your operation to capitalize on this revenue …
Read More »The Home Depot Announces 2022 Innovation Award Winners
The Home Depot hosted its 2022 Innovation Awards in November, recognizing innovative products with the features and benefits consumers need and want. “We’re thrilled with the level of home improvement innovation we continue to bring to our DIY and Pro …
Read More »Do it Best Names New Divisional Merchandise Manager
Do it Best has named Jenna Myers as its newest divisional merchandise manager, effective immediately. In this role, Myers will lead merchandising teams for the company’s paint, paint supplies, outdoor living, holiday, safety and general merchandise departments. Working with each …
Read More »Paint Goes High Tech
Technology touches every area of our lives and has even made its way into the paint world. If your customers are looking for the latest and greatest in paint, stock these high-tech products. Colorfast Technology For long-lasting color, Benjamin Moore …
Read More »Raspberry Blush Picked as Benjamin Moore 2023 Color of the Year
Benjamin Moore chose Raspberry Blush as its Color of the Year for 2023. The saturated red-orange enlivens our surroundings while awakening our senses with charismatic color. This vivacious color is unapologetic in its boldness as it encourages a confident color …
Read More »Paint Insights From The Home Improvement Research Institute
In what seems to be a common refrain for many types of products and services involved in home remodeling and renovation, the paint product market has been overwhelmed with strong demand and supply constraints in the previous year. Early in …
Read More »Cutting Edge Tools for Clean Paint Lines
When tackling a paint job, using a paintbrush to cut along the edges of trim, doors, ceilings and baseboards can be daunting. Edgers create clean lines without the need to learn a new technique and can produce high-quality results with …
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