Sight. Smell. Taste. Touch. Hearing. Every day, we rely on our five senses to navigate and experience life. Forward-thinking retailers are also turning to the five senses to engage with customers in their stores and keep them coming back, moving …
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Where Business Meets Business: Turn to B2B to Unlock New Revenue Streams
One of the best ways to diversify your audience and differentiate your business is through business-to-business (B2B) sales. When you think of B2B, you probably picture outside sales teams making cold calls, and while that method is successful for many, …
Read More »Kick-Start Sales: 4 Best Practices to Improve Your Endcaps’ Sales Lift
Literally anchoring store departments, endcaps should be a superstar seller in any store, but require more than just a set-it-and-forget-it mentality. In March, the North American Hardware and Paint Association (NHPA) released its third iteration of the Merchandising for Profit …
Read More »NHPA Updates Hardware Product Knowledge Courses
The average hardware store has thousands of SKUs, so it’s easy to see why anyone starting a job at a home improvement store could easily be overwhelmed. For many years, retailers have turned to the North American Hardware Association’s (NHPA) …
Read More »Last Looks: 3 Best Practices for Choosing Impulse Products That Deliver
The impulse category plays a subtle yet powerful role in boosting sales and enhancing the customer experience. These small, low-commitment items, often placed near checkout counters or high-traffic paths throughout stores, capitalize on customers’ spontaneous decisions. When managed well, impulse …
Read More »The Stats Speak: What Return Policies Look Like Across the Channel
This month’s feature story takes a closer look at customer returns policies and ways retailers can improve their own policies to keep customers happy while still protecting their operation’s bottom line. As part of the feature story on Page 24, …
Read More »Loyalty Evolution: Key Findings From Deloitte’s Latest Loyalty Survey
Understanding consumer behaviors and preferences is crucial for driving a valuable loyalty program. When offering financial rewards, consumers look for personalized, flexible and digital-centric loyalty programs. Adapting your store’s loyalty program to shift with customer preferences is essential for keeping …
Read More »Processes That Work: 4 Benefits of Building a Strong SOP Category
PaulB Hardware, which is based in Lititz, Pennsylvania, and also has locations in Belleville and Mechanicsburg, Pennsylvania, has been process-oriented since its inception in 1947. To ensure future success of the processes and the operation, two managers from PaulB Hardware—merchandising …
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