Tag Archives: millennials

As retailers turn their sights to the 2018 holiday shopping season, attracting the economy’s youngest customers is playing a bigger part in many retailers’ plans for marketing and in-store experiences, retail analyst Steven Barr writes in Forbes. Data from PwC show …

There are many different theories about millennials, the age group that the Pew Research Center says was born between 1981 and 1996. One undeniable fact, however, is that they are a large consumer base and are on track to outnumber …