Tag Archives: marketing

There are often multiple factors that drive consumers to make a purchase. Sometimes price points, durability and convenience are the main motivation. Then again, sometimes pure brand recognition can secure a sale and let them show off to their friends. …

Lynn Switanowski, founder and president of Creative Business Consulting Group, has spent her career helping independent businesses in many industries grow sales and increase profits while appealing to a changing consumer market. Hardware Retailing talked to Switanowski about why retailers …

Consumers choose what products to buy for a variety of reasons. Cost, convenience and personal tastes can all be factors. No matter why consumers buy certain products, market performance can show some manufacturers continue to have strong sales. For some …

Dave Christmas President and CEO Distribution America president and CEO Dave Christmas oversees a network of six distributor members who in turn serve retailers across North America with extensive inventory and unique marketing programs. Learn more about the strategic advantages …

The 2019 Do it Best Spring Market landed in Indianapolis May 17-20, and the co-op brought expanded opportunities for members to discover new products and enhance customer experiences. “It’s all about customer experience,” says Rich Lynch, Do it Best Corp. vice president …

Do it Best Corp. has named three leaders to new roles in its consumer marketing team to fuel sales growth for its member-owners. Effective immediately, Andrew Hufford serves as the planning and production manager; Corbin Prows is the product development …

By Todd Taber, ttaber@nrha.org Coming Into Focus If you have a website, but no one can find it, do you even have a website? Many business owners today know that having a web presence is a necessity. Studies show even …

Understanding search engine optimization (SEO) can be a powerful way to boost your website—and your company’s—visibility. With SEO, independent home improvement operators can solidify their online presence and expand their customer base day by day, click by click. Learn more …