Tag Archives: marketing

Thousands of independent home improvement retailers gathered in Chicago Oct. 3-6 to celebrate True Value’s 2019 Fall Reunion. For retailers and True Value leadership alike, it was a chance to share success stories, explore special buying opportunities and look ahead …

Operating an independent home improvement business is no small feat. Even though your store hours may say one thing, you know that thinking of how to better your operation doesn’t stop, even when the doors are locked and the lights …

In 2018, Middleburgh PRO Hardware received its town’s Business of the Year award, an honor giving tribute to a business with an extraordinary history of supporting its community. Rich and Heather Vilegi, store owners, have never faltered in giving back …

For many small business owners, Google Ads is a powerful component of their marketing strategy. Retailers can create their own digital ads and target them precisely to their intended audience, allowing a sharper ad focus than other methods. But the …

  Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations.  Zach Williams says how home improvement products are marketed, …

Traditional advertising combined with the latest tools in digital media give PRO Group a comprehensive marketing program to help retailers promote their businesses. Regardless of the media used, PRO emphasizes ease of use and integration across the platforms. Print Advertisements …

Retailers have seen the lightning-fast rise of social media over the past decade. What was once an online diversion has become a key element of marketing strategies and community involvement. Within seconds, anyone with a social media account can broadcast …

There are often multiple factors that drive consumers to make a purchase. Sometimes price points, durability and convenience are the main motivation. Then again, sometimes pure brand recognition can secure a sale and let them show off to their friends. …