Tag Archives: marketing

What others might call saturated, John McKenna calls success. John and his brother Buddy McKenna are the owners of The Paint Shoppes, a five-store operation in the Providence, Rhode Island, area. The state is home to 1 million residents with …

Released in January 2023, Apple Business Connect is a free tool that gives businesses the ability to customize their location place cards with images, information and promotions. These customizations can then be seen by more than a billion Apple users …

Every morning at Granby Ace Hardware in Granby, Colorado, Morris the cat takes on pest duty, ridding the hardware store and the neighboring buildings of mice and other vermin. Morris is more than just an employee serving the customers of …

You can craft the most informative and well-written blog post or email, but if your subject lines or blog post titles don’t grab the reader’s attention and draw them in, your pieces will never get read. When writing subject lines …

The National Retail Federation (NRF) and Prosper Insights & Analytics conducted a consumer survey that found 84 percent of Americans plan to celebrate Mother’s Day this year. Spending on Mother’s Day is expected to top $31.7 billion, up $3.6 billion …

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …

Your niche category is well stocked, well merchandised and ready for customers to shop. Rather than just wait for customers to discover the department on their own, one of the best ways to get customers into the store is by …

From radio advertisements to social media posts, you do all you can to market your business and brand to bring new customers in the store and keep current customers coming back. Once you have them in your store, your marketing …