Tag Archives: marketing

Customers have high expectations of what a shopping experience should encompass. While price is very important to customers, it is not the only deciding factor for whether or not a customer will buy from your store. In order to stand …

WASHINGTON – As a new generation of home buyers enters into recovering real estate markets across the country, the National Association of Realtors® announced the launch of a major national advertising campaign in conjunction with realtor.com®, as well as a …

Nearly 90 percent of consumers check online reviews to learn more about a product, service or business, yet most businesses owners don’t know to garner the power of a positive review or mitigate the negative of a poor one. Use …

A recent T.V. ad for Lowe’s is coming under attack by a special interest group, saying the ad promotes a negative image of fathers. The Lowe’s commercial titled, “Valspar Reserve: Video Call” has come under fire by a Canadian group called …

Lowe’s is facing a proposed class action alleging packages of its proprietary mulch brand. According to official reports, plaintiffs Amy Joseph and Glenn McMillan filed a federal complaint claiming Lowe’s and its suppliers Lebanon Seaboard Corp. and Oldcastle Lawn & …

Today Ace Hardware and Valspar Paint® introduced a new advertising campaign centered on familiar concepts from the beauty industry to introduce consumers to the new Paint Studio at Ace. The “Helpful is Beautiful” campaign, which was jointly developed by Ace …

Whether you are a social media maverick or beginning a path to building your own digital community, it is important to learn the “rules of conduct” when promoting your business using social platforms. Here are five ways to make the …

A couple of years ago, when the staff at Scarborough Lumber, with five locations in California, searched for new ways to drive traffic to their garden center, they found their solution in a nearby business: the local movie theater. The …