Tag Archives: marketing

Consumers’ wallets are growing—not from money but from loyalty cards. More consumers are joining loyalty programs, but are they joining because they love the brand or because they love the discount? The Love Matrix, a report by Bond Brand Loyalty, analyzes …

Inspired Home, a new website from the International Housewares Association (IHA), was launched mid-October as a resource for consumers to discover trends in home and housewares products. IHAInspiredHome.org, “delivers compelling information and ideas across a broad spectrum of home lifestyle …

Social Media is a key initiative for many businesses’ marketing efforts across the country, but some companies still struggle with leveraging these consumer-facing tools. A recent benchmarking study by Hootsuite identifies the benefits businesses are reaping from social media, but …

A recent survey sponsored by MarketLive analyzed what social media interactions will be occurring this holiday season. Some actions that will be important this season from a social perspective are reviewing purchased products, using social sites to find gift ideas …

You’ve probably heard the term content marketing bandied about. In many ways, it’s the “new marketing.” But just what is this practice, what can it do for me as a hardware retailer, and how is it conducted? At its core, …

Social media outlet Twitter is testing a “buy now” button on tweets, allowing users to shop for products without leaving Twitter. According to Marketing magazine, Burberry and Home Depot are the only two retail brands testing the service, while other …

Thousands of retailers around the world are using email marketing to educate their customers, advertise their businesses and create a personal relationship with their customers, but unfortunately, thousands of other retailers are ignoring this excellent, affordable advertising medium. Email provides …

Customers have high expectations of what a shopping experience should encompass. While price is very important to customers, it is not the only deciding factor for whether or not a customer will buy from your store. In order to stand …