Tag Archives: marketing

The North American Hardware and Paint Association (NHPA) and Independent We Stand are offering  free marketing materials for you to promote your store’s important local economic impact to shoppers before Black Friday and the winter holidays. The materials leverage findings from a recent study, which shows …

Independent We Stand is accepting nominations for the organization’s annual Independent Small Business Award, which recognizes outstanding small independent businesses. To get your community home improvement store in the running for the Independent Small Business Award, fill out an application at …

Consumers are paying attention to retailers’ stories and backgrounds. Before making purchasing decisions they are asking questions such as, “Is this store locally owned?” and, “Does it put money into corporate pockets or my community?” In a recent poll, Hardware Retailing …

The shop-local movement is sweeping neighborhoods and Main Streets across America. Many consumers are starting to understand the benefits small businesses provide their hometowns, and they are shopping at local stores for that reason. Therefore, it is important to share …

When Gary and Don Lofholm aren’t in their store, Lofholm’s Do it Best Building Center in Norway, Michigan, they can be found in a place many may not expect to find a hardware retailer: at the local radio station. They’re …

You may have hundreds of customers enrolled in your store’s loyalty program, and those shoppers might religiously use their rewards cards at your business. But are you maximizing the ways a customer loyalty program can benefit your operation? Loyalty programs reinforce your store’s relationship …

In the July issue of Hardware Retailing magazine, we took an in-depth look at the Home Sweet Home Study, brought to you by North American Hardware and Paint Association and Independent We Stand. The study revealed significant data that impact our industry …

To download a PDF of this story, click here. Visit hardwareretailing.com/shoplocal to download the marketing material presented in this story or download holiday-themed signage.  It’s a Fact: Shopping at Independent Home Improvement Retailers Builds Stronger Communities By Kate Klein, kklein@nrha.org and Sara Logel slogel@nrha.org Main Street used to serve as the go-to …