Tag Archives: marketing

After nearly 13 years of dedicated service at Do it Best and over 35 years in the independent home improvement industry, Rich Lynch has retired from his role as vice president of marketing at Do it Best. He joined the …

During the 2023 holiday season, Home Hardware hosted a fun holiday contest—the Santa Street Challenge. During the contest, customers were encouraged to decorate their yards with oversized Christmas figures and bring their neighbors in on the fun. On the contest …

As you look for new ways to engage with customers, store events can be an effective way to welcome customers through your doors and expose them to your brand and business. With the holidays right around the corner, winter events …

From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can …

As you look to create a comprehensive digital presence for your operation, your website is a key aspect. But to be effective, your website needs to have several important components. Discover these must-have website elements below, and turn to Page …

More than just a buzzword, omnichannel strategies are driving the future of retail, as the lines between brick-and mortar and online have blurred and customers expect businesses to meet them where they are. Whether online or in-person, commerce is commerce …

While it certainly doesn’t hurt, having a full marketing team is not necessary to build a successful digital presence. Busy Beaver Home Improvement Centers employs over 450 people but its marketing team is made up of one full-time and two …

If there is one word that sums up the weekend at the Do it Best 2023 Fall Market, it’s “new.” The co-op officially launched its e-commerce platform, nearly 100 new vendors featuring thousands of new products lined the market aisles …