Tag Archives: marketing

Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no …

Click the picture to download a PDF of this story. By Renee Changnon, rchangnon@nrha.org Revved Up As winter melts away and spring kicks into gear, consumers eagerly dust the cobwebs off their outdoor power equipment. Before they can begin reviving their …

On Mother’s Day and Father’s Day, children across America will be panicking. Yet again, the holidays will have snuck up on them, and they’ll be in a pinch to find the perfect last-minute gifts. Use the North American Retail Hardware …

House-Hasson Hardware, America’s largest independent regional hardware distributor, has named John Sullivan as vice president of retail development and Taylor Hasson as the company’s vice president of marketing. “House-Hasson has been in business for 111 years because our people care …

While they’re not necessarily brand new tactics in the social media sphere, video and advertising are two elements that should be part of your social media strategy. According to Meag Shaffer, executive vice president of social media at social media …

If you’re new to social media, digital advertising or marketing in general, digging in on a project can be intimidating. You may find yourself asking, “Where do I start?” To gather some ideas, Hardware Retailing spoke to Meag Shaffer, executive …

Instagram began as a social media platform to share filtered photos with friends when it launched in 2010, and the app has grown to an online community of 1 billion people around the world since then. Now businesses are using …

At its dealer market this week, House-Hasson Hardware will roll out a new advertising program—called Digital Deals—to improve the profitability of its independent hardware store and lumberyard retailers. The market is scheduled for Feb. 1-3 at the Opryland Resort in …