Partnerships between community organizations and retail businesses can propel good causes that benefit nearby citizens and link communities together in even stronger bonds. However, they don’t come without risk. Retailers should always be evaluating potential partners for events, fundraisers, business …
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Click the picture to download a PDF of this story. Using Instagram to Engage and Sell For many small business owners, finding ways to reach new customers and keep loyal clientele engaged can be constant challenges. Print and digital advertising …
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At the 2018 House-Hasson summer dealer market in Sevierville, Tennessee, retailer attendees got information on the regional distributor’s programs and products to help their businesses succeed. Held June 14-16 at the Sevierville Events Center near the Great Smoky Mountains National …
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Staff members at O’Connor True Value Hardware in Billerica, Massachusetts, were looking for a new way to engage with customers through Facebook when another local business, a butcher, got a big boost to its social media engagement with a contest. …
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Do the people in your area realize that where they spend their home improvement dollars makes a significant impact on their communities? When homeowners, other DIYers and professionals shop at your store or other independent home improvement businesses, seven times …
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Dennis Yu, chief technology officer for BlitzMetrics, says retailers can boost their brands and reach new customers with the 3×3 social media video grid. By creating three quick videos for three different categories, Yu says independent home improvement retailers can …
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Click the picture to download a PDF of this story. Pressing Play on Your Brand When you say your business’s name, what comes to mind? More importantly, what comes to mind for your current shoppers and potential customers? “A brand is no …
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Click the picture to download a PDF of this story. By Renee Changnon, rchangnon@nrha.org Revved Up As winter melts away and spring kicks into gear, consumers eagerly dust the cobwebs off their outdoor power equipment. Before they can begin reviving their …
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