Tag Archives: marketing

Lowe’s announced the launch of its home improvement creator network, designed for DIY creators and built for creators of all sizes. The Lowe’s Creator Network helps creators share project-driven stories that build affinity for their own brand and for Lowe’s. …

To help provide the scale and assistance retailers need in developing and communicating their unique brands, Orgill offers its customers access to a range of brand-building tools, from easy-to-use, menu-driven toolboxes to a complete team of brand-building professionals ready to …

ECI Software Solutions, (ECI) a global provider of cloud-based business management software and services, announced the appointment of Ray Wizbowski as its new chief marketing officer, effective Aug. 1. With more than 20 years of marketing experience spanning multiple industries …

Do it Best has announced Kerry Hasselbach as the co-op’s new director of marketing. Hasselbach brings more than 20 years of experience and a proven track record of success in leadership roles across the home and retail industries, making her …

BY JAKE KALNITZ Chief Merchandising Officer, True Value As our CEO Chris Kempa said earlier this year at our Spring Reunion, the macroeconomic reality of this year has and will continue to present challenges for independent hardware retailers throughout 2024. …

Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …

True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …

Under the big Dallas skyline, Ace retailers from around the world began celebrating Ace Hardware’s 100th Anniversary at the 2024 Spring Convention. Along with the usual product discovery, training and networking opportunities, Ace retailers reflected on the success of the …