Tag Archives: marketing

BY JAKE KALNITZ Chief Merchandising Officer, True Value As our CEO Chris Kempa said earlier this year at our Spring Reunion, the macroeconomic reality of this year has and will continue to present challenges for independent hardware retailers throughout 2024. …

Sifting through an email inbox can be daunting. Consumers are bombarded with thousands of messages, from promotions to urgent deals and breaking news. However, when a company can draw a customer in with a creative subject line and consistent information, …

True Value announced the launch of its “Hardware Hero” campaign in partnership with its agency of record Laughlin Constable. At a time when retail is down across industries, and consumers are pinching pennies, True Value is leveraging its legacy brand, …

Under the big Dallas skyline, Ace retailers from around the world began celebrating Ace Hardware’s 100th Anniversary at the 2024 Spring Convention. Along with the usual product discovery, training and networking opportunities, Ace retailers reflected on the success of the …

Do it Best is aligning two key divisions, marketing and e-commerce, under the leadership of Allison Flatjord. This alignment marks a significant step in the company’s ongoing efforts to streamline operations and enhance its digital presence in the ever-evolving marketplace.  …

Do it Best has tapped two digital-focused team members as e-commerce divisional managers. Effective immediately, Corbin Prows is the divisional manager of e-commerce platform operations, and Brianna Wells is the divisional manager of e-commerce: marketing and merchandising. Prows moves into …

After nearly 13 years of dedicated service at Do it Best and over 35 years in the independent home improvement industry, Rich Lynch has retired from his role as vice president of marketing at Do it Best. He joined the …

During the 2023 holiday season, Home Hardware hosted a fun holiday contest—the Santa Street Challenge. During the contest, customers were encouraged to decorate their yards with oversized Christmas figures and bring their neighbors in on the fun. On the contest …