Tag Archives: generational differences

According to a new Home Improvement Research Institute (HIRI) report, social media is shaping how homeowners start, plan and spend on projects. The home improvement shopping journey is complex, and marketing teams need to understand how the demographics are researching …

The Home Improvement Research Institute (HIRI) recently released the Generational Differences in Home Improvement Activity report, detailing data about behaviors, insights and preferences homeowners in different generations experience.  Among the data provided in the study, HIRI reports Millennials are more …