With 62% of Gen Z using TikTok—according to a study conducted by Material, a global strategy, insights, design and technology partner—joining the platform and building a following can cement relationships with future customers who will soon make up the majority …
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Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …
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According to a recent report from Gen Z Planet, a research and advisory firm, Gen Z’s disposable income has reached a total of $360 billion in the U.S. and will only increase as more members of the generation enter the …
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Understanding your entire customer base is an important aspect of a successful business, as is understanding your employees. Hardware Retailing spoke with two members of Gen Z, Brandon Packer, an associate at Miller’s Hardware in Spokane, Washington, and Gerry Newenhof, an …
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Hardware Retailing The Industry's Source for Insights and Information
