True Value is returning to national advertising with the launch of its new brand awareness campaign, “Your Project, Your Way,” designed to reintroduce one of America’s most iconic hardware retailers to a younger generation of DIYers. Anchored in individuality and …
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RX today announced the debut of DIY CON, a first-of-its-kind immersive event celebrating the creativity, confidence and community of modern DIYers. Coming to Dallas Nov. 6-8, 2026, DIY CON will bring together makers, dreamers and doers of all skill levels …
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Back in 2008, Linda Cottin, owner of Cottin’s Hardware & Rental in Lawrence, Kansas, was approached by the local newspaper to write DIY articles on various home improvement topics under the title Fix It Chick. In the 10 years she …
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Sponges are often overlooked by retailers and customers, yet these products are crucial to the success of projects both DIYers and contractors are tackling. Discover sponge products and best practices to add to your operation to capitalize on this revenue …
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Some skills are learned over a lifetime, so for younger generations, like Gen Z, developing DIY skills is still to come. Being aware of and promoting the skills where Gen Zers are lacking, along with the products they need to accomplish …
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The Home Improvement Research Institute (HIRI) recently partnered with The Farnsworth Group to track sentiments among homeowners in the midst of continuing supply chain issues, increasing prices and product shortages. The survey included homeowners who choose to complete projects themselves …
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The Home Improvement Research Institute (HIRI) surveyed homeowners in the fourth quarter of 2021, asking what home improvement projects they were planning that quarter. The survey strives to better understand consumer project sentiment and the latest trends so home improvement …
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