Market research firms The Farnsworth Group and the Home Improvement Research Institute have released their final COVID-19 tracker report, highlighting the many ways in which the pandemic has affected home improvement DIYers and pros. Take a look at the latest …
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After a year of record sales and renewed interest in the home improvement channel, take a moment to review some of the latest industry data to better understand your DIY and pro customers. The Farnsworth Group has released new research …
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A new article from The Wall Street Journal explores the heights home improvement has reached since the start of the COVID-19 pandemic. Both Home Depot and Lowe’s posted their second-highest sales figures since the start of 2020, demonstrating ongoing home …
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Building materials marketing firm Venveo and market research firm The Farnsworth Group are releasing new data highlighting how DIY purchase behaviors have changed in the past year. After surveying nearly 1,000 DIYers, the insight into DIY purchasing and shopping preferences …
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Market research firm The Farnsworth Group has delved into the consumer trends shaping the outdoor power equipment marketplace. The firm recently completed a public industry study among more than 600 DIYers who had recently purchased or plan to purchase outdoor …
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New research from The NPD Group reveals more shoppers are choosing to take care of household projects they would normally have hired someone else to do before the start of COVID-19. The research firm finds more DIYers are handling general …
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New data from market research firm Consumer Specialists is shedding light on exactly how COVID-19 has impacted DIYers’ home improvement habits. The report is based on research conducted by Consumer Specialists with a nationally representative sample of more than 600 …
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Since March, The Farnsworth Group and the Home Improvement Research Institute (HIRI) have collected data on DIYers’ and contractors’ home improvement sentiments during COVID-19. The complete report for the organizations’ Weekly COVID-19 Tracker reveals contractors are relying on brick-and-mortar home …
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Hardware Retailing The Industry's Source for Insights and Information
