The numbers speak for themselves: We’re online and we’re online a lot. According to the Digital 2021 Report from We Are Social and Hootsuite, over 4.6 billion people use the internet and we spend an average of almost seven hours …
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Like hair scrunchies and skinny jeans, social media trends tend to come and go. It can be hard to stay on top of the current best strategies for success because social media is dynamic, constantly changing and evolving based on …
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It’s a great feeling when you get your Facebook business page set up and the first likes start trickling in. But to keep the momentum going and grow your page into something that benefits your business and brings in customers, …
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Business as a whole has changed because of the pandemic, and marketing is one area that has seen some big shifts in strategies during COVID-19 disruption. Businesses of every type must adjust and adapt to these changes or leave themselves …
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While many retailers were already successfully using social media as part of their marketing strategy, the COVID-19 pandemic shed new light on the importance of having an online presence for any retailer, no matter the industry. Shoppers are using social …
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Advertising your home improvement business is critical. Whether you rely on print, radio, TV, digital or some combination therein, every home improvement retailer must decide on a message and a medium to let potential customers know about their business. targeted …
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Finding ways to grow closer to customers is paramount for independent home improvement operators. By establishing a more personal connection with customers, retailers can solidify their reputations as must-shop destinations. Zach Williams says how home improvement products are marketed, …
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Welcome to the first issue of High Performance Retailing, a collaboration between the North American Retail Hardware Association and market research firm The Farnsworth Group. Each quarterly installment aims to deliver actionable, relevant data to independent home improvement retailers to …
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Hardware Retailing The Industry's Source for Insights and Information
