Tag Archives: digital marketing

You can craft the most informative and well-written blog post or email, but if your subject lines or blog post titles don’t grab the reader’s attention and draw them in, your pieces will never get read. When writing subject lines …

The connection between your business and your customers in the digital world, your company’s website sets the tone for your operation online. Currently, there are 4.95 billion internet users around the world, so having an effective website is key to …

According to the 2021 SuperOffice Customer Service Benchmark Report, 62 percent of companies do not respond to customer service emails. Read on to see how companies are failing customers digitally, and learn what you can do to improve your online …

As we strive to continually find new ways to engage with our readers and keep them connected to the home improvement industry, Hardware Retailing has launched its own Instagram account. Followers can expect tools and guides that owners, managers and …

Memes—you’ve laughed at them, you’ve shared them and now you can use them in your company’s marketing efforts. When used correctly, memes are an excellent way to connect with customers through humor and make your company more authentic and relatable. We …

No one likes to be criticized, but it can be extra difficult for a company to receive negative feedback, especially when it is given publicly. The internet has made it easy for anyone to say anything about anybody else and …

While the content you include in an email or e-newsletter is the most important thing to consider when sending digital communications, it’s also a good idea to look at what time you’re sending emails. According to GetResponse, nearly 22 percent …

It goes without saying that marketing and advertising are immensely important for your business to bring in new customers and engage with current ones. But, if you’re an independent home improvement retailer, most likely marketing is not your only or …