Tag Archives: customer experience

Families all over the globe are taking a closer look at what they put in their bodies. Organic foods and locavore tastes have transformed the standard diet for many families, and that has translated to pets as well. Yet it isn’t …

The staff changes Lowe’s announced earlier this year to cut costs and focus more on customer service may hurt in-store experiences, Lowe’s employees tell Fast Company magazine. Lowe’s has cut corporate and store jobs and planned to move other employees who have …

When customers walk through the doors of Ganahl Lumber in Anaheim, California, they are immediately taken back to the earliest days of the family-owned business, which is still a thriving enterprise. To encourage customers to learn about the history, the entrance of the …

Color Expert Weighs in on Manufacturers’ ‘Color of the Year’ Choices For many homeowners, a new year often inspires consumers to create a new décor inside the home. Whether they are simply looking to update the bathroom walls or are …

Sometime in 2017, Target shoppers will be able to pay for in-store purchases with a Target-specific mobile app, Reuters reported in January. Michael McNamara, Target’s chief information and digital officer, confirmed to technology news site Recode that mobile payments would be offered on at least …

In order to create lifelong bonds with consumers, brands are constantly searching for ways to meaningfully connect. Social media is one of the best ways to establish those connections, but in order to find success, understanding the norms of different channels is …

In July 2015, Target launched Target Open House, a concept store in San Francisco that invites Internet of Things (IoT) entrepreneurs to debut their products in a retail space where consumers can interact with items before they buy them. IoT …

To view a PDF of this story, click here. By Renee Changnon, rchangnon@nrha.org Tapping Into a New Niche A walk into the aptly named Brewer’s True Value Hardware reveals an experience and some niche products most home improvement stores don’t offer. …