Tag Archives: customer engagement

Like many trends that emerged during the COVID-19 pandemic, gardening is more popular than ever. According to a recent survey from gardenpals.com, 55% of American households engage in gardening activities, with 35% growing their vegetables, fruits and other foods. With …

During the 2023 holiday season, Home Hardware hosted a fun holiday contest—the Santa Street Challenge. During the contest, customers were encouraged to decorate their yards with oversized Christmas figures and bring their neighbors in on the fun. On the contest …

From sticking with a favorite sports team to only choosing a certain brand name, our loyalties say a lot about us as people—and some of us are much more loyal than others. In the retail world, having loyal customers can …

When Mike Frattallone wanted to introduce a new type of popcorn to his stores, he turned to the very people who would be purchasing the popcorn to help him decide. Frattallone, former owner of Frattallone’s Hardware & Garden and now …

One of the best ways to engage with your customers is through surveys. Surveys allow you to know what your customers want and need in products and services so you can better cater your offerings, and they also provide insights …

Swift advances in technology combined with the pandemic have permanently changed how consumers shop. During the pandemic, the instances of customers using amenities like buy online, pick-up in store (BIPOS) and curbside pickup boomed and in-store features like smart displays …

E-blasts are great ways to keep your most engaged customers up to date with the latest events and sales at your business. With simple, often free email marketing programs available to small business owners, the sky is the limit on …

At any given moment, there are at least half a dozen social media platforms out there. Adding yet another account and figuring out what to post and how to grow your follower account can seem daunting. When it comes to …