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New Vice President of Sales

STIHL Inc. Announces New Vice President of Sales

STIHL Inc. recently announced Asif Azhar as the company’s new vice president of sales. This role is responsible for overseeing the creation and implementation of sales strategies for U.S. sales, with a strong focus on customer relationships, revenue growth and enhancing dealer performance.

“Welcoming Asif to our leadership team is an exciting step forward,” says Chris Keffer, president and CEO of STIHL Inc. “As STIHL broadens its product offerings and continues to strengthen our dealer network, Asif’s deep expertise in retail success and innovative sales strategies will be a tremendous asset. We’re eager to see the positive impact he will bring in this key role.”

Prior to joining STIHL Inc., Azhar led operational and strategic initiatives at Trek Bicycle Corporation. As Vice President of Sales, Azhar will set sales objectives, strategies and promotional programs and lead omni-channel sales initiatives for STIHL Inc. 

“I am honored to join STIHL, a brand renowned for its innovation and unwavering commitment to quality,” Azhar says. “I look forward to contributing to STIHL’s growth and work alongside this talented team to advance our sales strategies, deepen customer connections, and drive value for our dealer network.”

About Annie Palmer

Annie joined the NHPA staff in 2024 as a content development coordinator on the editorial team. Annie was born and raised in the Indianapolis area and graduated from Lipscomb University with a B.B.A. in Marketing. Her favorite hobbies include baking, photography, traveling and visiting coffee shops.

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