Hardware Retailing The Industry's Source for Insights and Information
Starting in 2027, spoga+gafa, a global garden, lifestyle and barbecue trade fair, will take place on September 7-9. Koelnmesse is responding to industry feedback and is pivoting to strengthen its event.
Koelnmesse based its decision on intensive discussions with exhibitors, market partners and associations, a high-quality industry survey as well as a detailed market analysis of spoga+gafa’s core target segments.
“The move to September from 2027 onwards is a response to key feedback from the industry and supports more reliable scheduling and product range planning,” says Sebastian Rosito, trade fair management VP at Koelnmesse GmbH. “The new date also creates better conditions for effectively presenting innovations and new products. Our aim is to create optimal framework conditions for successful business deals and well-founded market decisions as well as to further strengthen the role of spoga+gafa as the leading international industry platform.”
In addition to exhibitor feedback, spoga+gafa is orienting itself toward the traditional business and seasonal trends of the garden industry. By this time, the garden and BBQ season is largely over, so reliable market data, sales figures and demand trends are already available.
Companies can directly incorporate these insights into their product range and order planning for the following year. At the same time, the date falls outside the peak operational period for many retail and industry companies, creating better conditions for strategic discussions, well-founded purchasing decisions and international business initiation at the trade fair.
“Moving spoga+gafa to September is a strategically important step for the barbecue industry. After the end of the grilling season, manufacturers and retailers are able to evaluate market developments more accurately and make well-informed decisions for the next season. This strengthens the market relevance of the fair and reinforces its role as the key international platform for the BBQ sector,” says Norbert L. Jedrau, COO of the Barbecue Industry Association Grill e. V. (BIAG).
