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Rival Holdings Announces Promotion

Rival Holdings announced Zach Lesser as its chief of staff, bringing his leadership experience to the organization. In this role, Lesser will focus on platform improvements, integration strategies, real estate and business solutions.

“We are thrilled to welcome Zach to the Rival team,” says Brad Crawford, Rival Holdings CEO. “His strategic mindset and leadership expertise will be instrumental as we continue to grow and enhance our operations.”

Lesser brings a background in executive leadership and business development. In addition to his role at Rival, he will continue to serve as president of V2 Ventures, where he has led expansion efforts across real estate development.

“I am honored to join Rival and support its mission of driving integration and strategic expansion,” Lesser says. “I look forward to working with this talented team to build on the company’s success and create new growth opportunities.”

About Jacob Musselman

Jacob is the content coordinator for Hardware Retailing Magazine. A lifelong Hoosier, Jacob earned a B.S. in journalism and telecommunications with a minor in digital publishing from Ball State University. He loves making bagels, going to farmers markets with his wife Hannah and two dogs and watching Formula One.

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