To watch the full video, click here. What makes a good ad campaign? How do advertising and PR complement each other? Have retailers changed the way they approach advertising? What kind of ROI should you expect from your efforts? Tune …
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To complement original proprietary research on the timely issue of shopping local, we feature an exclusive consumer panel to gain insights into consumers who are committed to patronizing local companies and buying American-made products.
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Market Measure is NRHA’s annual report on the state of the industry. This report is an essential tool for any channel of the home improvement sector and provides an in-depth overview on the past year in home improvement, as well …
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NRHA conducted consumer research with over 250 surveys across the country to hear from the people driving the eco-friendly trend. In this presentation, you’ll learn how concerned consumers are about the eco-friendliness of products and what influences them to buy green. Click …
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What Matters to Customers is a market study that measures the success of family-owned retail hardware stores in meeting customer expectations. It defines those expectations and pinpoints the reasons customers choose hardware stores in preference to big-box home improvement centers. To read the …
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The Employee Compensation Report presents data on employment, wages and benefits in the retail hardware/home improvement industry. It includes employee productivity data from the most recent North American Retail Hardware Association (NRHA) and the Home Center Institute’s (HCI) cost of doing business survey, …
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Retail Strategies for the 21st Century: Competing with the Big Boxes is a research study that details strategies and tactics independent hardware retailers can implement to co-exist with big box home improvement centers. During the year-long project, nearly 350 hardware store owners and …
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This report outlines the implications for the retail hardware/home improvement industry that come from a 2002 merchandising study by the Russell R. Mueller Retail Hardware Research Foundation. It builds on a 1989 baseline merchandising study which established industry benchmarks for merchandising techniques. Click here to view the …
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Hardware Retailing The Industry's Source for Insights and Information
