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Signage Leads Customers to Buy

signageClear signage can be the difference between a lost, frustrated customer and a sale. So what better way to suggest a pest control product than to put a lifelike pest right under foot?

Customers in the pest control aisle at Elliott’s Hardware in Dallas may look twice. The floor mat shows them they’re in the right place, and the shelf signage further directs them to the information they need to tackle any home invaders.

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor and has served as senior editor and now managing editor. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, coaching basketball, going to concerts, boating and cheering on the Cleveland Guardians.

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