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Invoking feelings of carefree confidence and daring curiosity, PANTONE’s 2022 Color of the Year, Very Peri (17-3938) is an inquisitive and intriguing color that embraces a creative spirit. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, Very Peri places the future ahead in a new light.
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” says Laurie Pressman, vice president of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lay before us.”
For 23 years, Pantone’s color experts at the Pantone Color Institute have looked throughout the world for new color influences, pulling inspiration from entertainment, travel, fashion, technology and more.
Pantone Color Institute is the business unit within Pantone that highlights the top seasonal runway colors, selects the Pantone Color of the Year, forecasts global color trends and advises companies on color for product and brand visual identity.
For more Colors of the Year, check out our 2022 Colors of the Year Roundup.
