Operations

One way to ensure you’re using email to its full potential as a marketing tool is to regularly check analytics provided by your email marketing provider, which may be a service like Mailchimp or Constant Contact. While each email platform …

To view a PDF of this story, click here. People typically have opinions about whether they could “make it” in a city like New York or San Francisco. “I would love living in such a busy place! There’s always something …

In the June issue of Hardware Retailing, we shared an article detailing the unique challenges and opportunities urban retailers experience. The article details what all retailers can learn from those conducting businesses in an urban environment and includes insights from a …

To read a PDF of this story, click here. Every day, more than 225 billion emails will be sent and received around the world. Of those, almost 105 billion of them will be directed at consumers, according to a recent …

Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm. It’s important now more than ever that …

As a result of the current election, there’s been a lot of talk about what’s next for health insurance. Although there’s no way to predict the future, Bob Chiesa, president and CEO of Custom Benefits Insurance Group Inc., lays out the …

For 100 years, the North American Retail Hardware Association (NRHA) has been putting together the Cost of Doing Business Study annually. The study collects financial information from more than 1,000 independent home improvement businesses. From the data industry averages are determined …

With summer quickly approaching, it’s a great time to throw a party at your store. Special events can create a buzz around your business and draw customers in the door. How successful that event will be will depend, in large …