Hardware Retailing The Industry's Source for Insights and Information
The market for selling outdoor power equipment is growing because of consumers’ increasing interest in riding and zero-turn lawn mowers and lithium-ion battery powered tools.
In 2014, total retail sales were $10.2 billion in the lawn and garden equipment market, according to Packaged Facts, a division of MarketResearch.com.
Outdoor power equipment, which accounted for 68 percent or nearly $7 billion of total sales, has driven growth of the lawn and garden equipment market, the company states.
This strong sales performance presents an opportunity for home improvement retailers. Since more than 78 percent of U.S. adults have a home with a lawn and/or landscaping, according to the National Association of Landscape Professionals, retailers need to not only provide outdoor power equipment and repair services, but also offer education in lawn care. The following data shows that many homeowners could use the educational help.
Applied to Retail:
The outdoor power equipment category is an easy area for add-on sales of products such as fertilizer, sprinklers or fuel cans. Be sure to cross-merchandise your lawn and garden products within your outdoor power equipment section. Each season, hang posters describing common lawn care needs for that time of year, and be sure signage directs customers to where they can find the tools to do the work.
