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Selling to Make Your Mother’s Day

Warm weather is finally here and Mother’s Day is just around the corner. Is your store prepared and stocked for this busy time for selling housewares, flowers and other gardening products?

In 2015, consumers spent $21 billion on gifts for Mother’s Day, a significant increase from the previous year, according to the National Retail Federation. The holiday presents a great opportunity for your home improvement store to serve as a resource and gift destination, as the data below shows.

Mother's Day Graphic

Applied to Retail: To help you promote your store prior to the holiday, the North American Retail Hardware Association (NRHA) and Independent We Stand created free Mother’s Day signage that describes the impact consumers shopping decisions have on their communities. This free signage package, which includes shelf talkers, posters, bag stuffers, social media posts and more, highlights data from the Home Sweet Home Study and shows consumers the benefits of purchasing their Mother’s Day gifts at a local home improvement store rather than at a big box.

Download this free signage package that you can print and use in your store today!

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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