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Home Sweet Home Study

In the July 2015 issue of Hardware Retailing, we revealed ground-breaking industry findings on behalf of the North American Retail Hardware Association (NRHA) and Independent We Stand. The data showed that twice as much money is kept in the local community when goods are purchased at a local home improvement store, compared to the same purchase made at a big box.

In conjunction with the study, NRHA and Independent We Stand created marketing materials, that home improvement stores can post in their stores to show their customers the impact their businesses make on the local community. Download those marketing materials to share in your store today!

To download the complete Home Sweet Home Study, including charts and explanations, click here.

About Sara Logel

As NRHA’s market research analyst, Sara conducts organic research and stays abreast of industry trends to help hardware retailers better run their business. Sara also contributes to editorial content in Hardware Retailing magazine. Sara received her B.S. in Marketing and Spanish from Butler University and, after graduation, began her career with NRHA. Sara enjoys traveling, being outdoors and exploring the city of Indianapolis.

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