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Lowe’s announced the launch of its home improvement creator network, designed for DIY creators and built for creators of all sizes. The Lowe’s Creator Network helps creators share project-driven stories that build affinity for their own brand and for Lowe’s.
MrBeast, the most-followed digital creator in the world, is among the first creators to join the program. Lowe’s and MrBeast have curated a dedicated storefront where fans can shop materials and find DIY projects to bring his videos to their homes.
“Driving preference and engagement with the Lowe’s brand by tapping into creators with varying levels of followers is a key priority for Lowe’s as we look to gain relevance with younger generations while increasing digital engagement,” says Jen Wilson, chief marketing officer at Lowe’s. “We couldn’t be more excited to welcome MrBeast to our network, along with other recognizable names like DadSocial and Chris Loves Julia. These are exciting names in the world of influencers and now they’ll be DIYing with Lowe’s across their social channels.”
Through its relationship with MrBeast, Lowe’s is now the exclusive building partner for MrBeast’s streaming series and future YouTube videos.
“We are always looking for strategic partnerships that will enhance the unique and exciting experiences our audiences are used to and this collaboration with Lowe’s Creator Network is exactly that”, says Jeff Housenbold, MrBeast CEO. “We wanted to go even bigger and over-the-top with BeastCity in season two and we found the perfect partner to help us achieve that goal.”
The Lowe’s Creator Network features a multi-tiered system built to support creators at every stage of their journey. Through commission and customizable storefronts, creators can earn from their content. Members also gain access to product samples, training resources and opportunities to grow their businesses and audience.
“Creators aren’t just making content. They’re building businesses by taking on real projects and connecting with their communities through meaningful storytelling,” says Jonathan Stanley, Lowe’s head of social and influencer marketing. “With Lowe’s Creator Network, we’re committed to helping our creators grow and are empowering them to bring their dream projects to life. From training resources to product samples and self-serve storefronts, we’re giving creators the resources to produce content they know their audiences will want to see.”
