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Lowe’s recently announced it is bringing MyLowe’s Rewards and MyLowe’s Pro Rewards members exclusive live music experiences through a new multi-year partnership with Live Nation. Through the partnership, members can access exclusive concert perks throughout the season, like discounted kids tickets, complimentary lawn chair rentals and sweepstakes to win free tickets for a year.
The partnership also makes Lowe’s the first presenting partner of a new amphitheater tailgate experience Live Nation is introducing at select venues this summer. Venues will bring together live entertainment, food and beverage offerings and programming from select Lowe’s vendor partners, with specific experiences tailored by venue at North Island Credit Union Amphitheatre, Ruoff Music Center and Jiffy Lube Live. Tailgates begin when general parking lots open, with space available on a first-come, first-served basis.
“Music is one of the things that brings people together—families, friends and entire communities—and we love being part of the moments people look forward to all year long,” says Jen Wilson, Lowe’s senior vice president and chief marketing officer. “Through this partnership, we’re leveraging live music to reach new and younger audiences while giving our existing members exclusive perks that make these experiences even more rewarding. It’s all about helping families make the most of a night out and rewarding loyalty by showing up in meaningful ways beyond the home.”
MyLowe’s Rewards and MyLowe’s Pro Rewards members can access these benefits starting this summer at participating amphitheaters, with additional perks to come throughout the year.
“When fans come out to a show, they want the whole night to feel special,” says Russell Wallach, global president, media & sponsorship at Live Nation. “Jen and the Lowe’s team really understood that from the start. We saw an opportunity to build around the moments fans already love during the summer and create more ways for people to spend time together before the music even starts through our new tailgate spaces presented by Lowe’s.”
