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As a group, the millennial generation of 20- and 30-somethings is often culturally defined as lazy, technology-obsessed and spoiled.
However, millennials make up more of today’s workforce than any other generation and, slowly, they’re becoming your target market.
Instead of mainly worrying about how millennials will impact the future of your business, Entrepreneur suggests learning from and embracing four millennial traits. Without changing your values, you can adjust to and use what millennials bring to the table instead of forcing them to fit into your traditional work atmosphere.
Here are the tips from Entrepreneur:
They work smart, not hard.
Many millennials value getting work done in the most efficient manner possible. So, find ways to challenge them. Additionally, you may be able to learn from or adopt their thought processes that lead to greater efficiency and make your operation more productive.
They love technology.
Due to the way they constantly use their smartphones, millennials have learned to communicate succinctly. Your younger customers may appreciate this. Plus, the connectedness of the generation makes them extremely resourceful with technology.
They want to make a difference.
When searching for jobs, millennials want to find companies that care about public service. At work, they often look for ways to be environmentally and socially responsible, and invite opportunities to volunteer their time to charity work. Encourage volunteerism and the good reputation it brings your business.
They crave engagement.
To be happy at work, millennials need to care about their jobs. Allow your employees to dabble in tasks beyond their job descriptions so they don’t get bored. When you offer opportunities for new skill development, your staff learns more about your company and can contribute more innovation. In addition, learning more about your business may deepen their loyalty to your company and improve your employee retention rate.
