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Free Resources to Improve Your Operation

NRHA recently launched a brand new website, and now it’s easier than ever to access online and downloadable resources to better your business. These resources are developed with independent retailers in mind and are available to help you in areas such as human resources, marketing, operations and product knowledge and skill development.   

Check out some examples of the types of resources each area offers here and explore the rest of the guides online to find the ones that can best help your operation. 

Human Resources 

Employee Evaluation Form
Use this form to lead yourself through annual or more frequent employee reviews. The form helps you consider employees’ performance in areas like attendance, initiative, skill proficiency and more.

Basic Skills Test
There are some skills that are crucial to a retail employee’s success. Use this test to gauge applicants’ basic math and reading comprehension skills during the hiring process.

Marketing

Event Planning Checklist
If you’re new to hosting events in your operation, this guide can help you get started to ensure it’s a success. From idea generation to wrapping up after an event, this checklist walks you through the whole process.

Social Media Toolkit
This resource is built for retailers just digging into social media. Access a must-do list of social media,
see a map of all the parts of a Facebook profile and find templates for organizing posts and tracking analytics. 

Operations

Creating a Strategic Plan
This interactive guide takes you through the components of a strategic plan, guides you through developing mission and values statements and helps you perform a SWOT analysis on your business.

Retailing 101 Quiz
Have your associates who are looking to expand in their roles in your operation take this quiz to be sure they are on the right path to be leaders. From marketing, finance, operations and human resources, the test touches on all the basics.

Product Categories Tools and Guides

Aging-in-Place Selling Guide
As larger segments of the population reach retirement, you may notice your customers requesting products that help them enjoy retirement at home and stay safe. Follow this guide for the types of products this base needs.

Lawn and Garden Selling Guide
One of the fastest growing categories is lawn and garden, and it’s important for all of your associates to understand how to grow the department. Review this guide with your newest associates and use it as a refresher for your lawn and garden department manager. 

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor and has served as senior editor and now managing editor. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, coaching basketball, going to concerts, boating and cheering on the Cleveland Guardians.

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