Hardware Retailing The Industry's Source for Insights and Information
Every day billions of emails are sent and received around the world, and nearly half of them will be directed to customers, according to a study from The Radicati Group, a California-based technology research firm.
It’s important now more than ever that your brand is present in your customers’ email inboxes and that you’re breaking through the clutter. In the June issue of Hardware Retailing, we shared some quick tips for crafting a strong marketing email.
Additionally, we’ve compiled this list of resources as a point of reference to help you find the information you need to start or strengthen your email marketing.
Getting Started
7 Best Email Marketing Services for Small Business (2017), wpbeginner
Getting Started With Email Marketing, Campaign Monitor
How to Create an Email Marketing Plan, MailChimp
The Retailer’s Guide to Email Marketing, Campaign Monitor
The Ultimate Guide to Email Marketing for Beginners, optinmonster
Subject Lines
100+ Top Email Spam Trigger Words and Phrases to Avoid, SimplyCast
17 Best Practices & Tips for Writing Catchy Email Subject Lines, HubSpot
Improve Your Open Rates With These 12 Subject Line Tweaks, Constant Contact
Design
10 Best Practices to Design Emails, Comm100
Email Design Best Practices, EmailMonks
Analytics
Email Analytics: The 6 Email Marketing Metrics & KPIs You Should Be Tracking, HubSpot
Email Campaign Reporting Guide, Campaign Monitor
Retail Examples
7 E-Commerce Email Campaigns You Should Steal Today, shopify
10 Retail Email Campaigns We Love and How to Create Your Own, Campaign Monitor
Digging In to Lowe’s Personalized Marketing Campaign, autopilot
