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EISENWARENMESSE product discovery

EISENWARENMESSE to Highlight Product Discovery, Education

On March 3-6, home improvement retailers, vendors and other industry members will meet together in Cologne, Germany, for product discovery and education at the EISENWARENMESSE International Hardware Fair Cologne 2024.

As a central meeting place for the international hardware industry, the International Hardware Fair will feature vendors from more than 3,200 companies and 55 countries who will be sharing their latest products and innovations, including tools, accessories, building and DIY supplies, fittings and fastening technology. 

“Not only have many German companies confirmed their participation, there is also considerable interest from the international hardware sector,” says Sebastian Hein, director of EISENWARENMESSE International Hardware Fair Cologne. “The current share of foreign exhibitors of over 90% is a clear indication that the International Hardware Fair is indispensable as a global platform for business and communication.”

DIY Boulevard provides for authentic product presentation with 58 participating companies showcasing their products in a point-of-sale environment. The EISENaward powered by ZHH will take place live again for the seventh time, honoring the most innovative products related to tools, industrial supplies, fixing and fastening technology, fittings and home improvement in three categories: innovation, design/ergonomics and sustainability.

Along with ample opportunities for product discovery, the International Hardware Fair will provide education and networking at the EISENforum. As the main event stage of EISENWARENMESSE, the EISENforum will be a platform for the exchange of industry-relevant knowledge on current topics and challenges. This year’s program will once again be curated by digital expert Michael Atug. 

“We are very pleased to be able to offer our trade visitors a great experience again this year,” Heim says. “For the hardware industry and all those who want to stay abreast of the latest developments and trends in this field, EISENWARENMESSE International Hardware Fair is the place to be.”

Photo: Koelnmesse / INTERNATIONAL HARDWARE FAIR / Impression von der EISENWARENMESSE 2022, Eingang Süd

About Lindsey Thompson

Lindsey joined the NHPA staff in 2021 as an associate editor for Hardware Retailing magazine. A native of Ohio, Lindsey earned a B.S. in journalism and minors in business and sociology from Ohio University. She loves spending time with her husband, two kids, two cats and one dog, as well as doing DIY projects around the house, going to concerts, boating and cheering on the Cleveland Indians.

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