Hardware Retailing The Industry's Source for Insights and Information
Do it Best Corp. has named three leaders to new roles in its consumer marketing team to fuel sales growth for its member-owners. Effective immediately, Andrew Hufford serves as the planning and production manager; Corbin Prows is the product development manager; and Justin Hanford becomes the company’s new sales and service manager.
Hufford will help lead the overall development of the Do it Best marketing strategy and data analytics, while overseeing the creative design for its mix of print-based tools. Prows is responsible for the development of all consumer-facing retail marketing programs for members, including e-commerce, bank card, customer loyalty, rental, social media integration and more. Hanford will lead a team of marketing consultants and sales representatives who collaborate with members to maximize their stores’ top sales periods with the implementation of dynamic marketing solutions.
“Do it Best already has the most flexible, scalable, affordable and customizable marketing programs available for independent home improvement retailers,” says Rich Lynch, vice president of marketing for Do it Best. “This alignment of proven leaders will enhance our ability to help our members target their customers with the right products and services and earn the greatest return on their marketing spend.”
