Hardware Retailing The Industry's Source for Insights and Information
James Hardie Building Products Inc. recently announced Midnight Black as its 2027 Color of the Year. Once primarily reserved for trim, windows and architectural accents, black has evolved into a defining element of the modern exterior, reflecting homeowners’ growing willingness to embrace bolder, more personal design choices.
“Black has moved beyond the accent and become an increasingly intentional choice for the entire home exterior,” says Samara (Sam) Toole, chief marketing officer, James Hardie. “Midnight Black captures that evolution, giving homeowners and design professionals a versatile, enduring color that makes a statement while allowing the architecture and surrounding materials to shine.”
Available with James Hardie’s proprietary ColorPlus® Technology, Midnight Black features a finish engineered for color consistency, adhesion and durability. The finish resists peeling, chipping and cracking, while its low-maintenance performance is designed to withstand severe weather, from extreme heat and humidity to snow, hail and freezing temperatures.
Homeowners and design professionals can extend the Midnight Black aesthetic beyond siding by pairing James Hardie exteriors with TimberTech decking in English Walnut, for example, creating a deep, rich pairing that brings warmth and dimension to the overall design. Together, these complementary design possibilities encourage a more holistic approach to the exterior.
