Hardware Retailing The Industry's Source for Insights and Information
As Do it Best and True Value continue to work toward the integration of both companies under the Do it Best Group umbrella, vice president of field sales Eric Lane sat down with Hardware Retailing to share how the unification of the two companies’ sales team will positively impact members and retailers and how the new RetailPulse program will allow operations to chart effective paths to growth.
“The thought process behind the integration was actually creating more consistency and frequency of touch with our members by having more, and we’ve been able to create that consistency and frequency in dealing with our members,” Lane says. “We didn’t just choose and do things one way or the other. We actually took the time to take the best programs from each of our respective organizations and bring those together. So it was really a best practice solution that was delivered out to our members by bringing the best of both worlds together and moving that forward.”
Listen to the full podcast here.
