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Do it Best has announced expanded capabilities for selling lumber online, offering customers a more streamlined and efficient shopping experience.
“Our data showed that lumber was among the top searches on our site, indicating a clear market demand,” says Brianna Wells, divisional manager of e-commerce: marketing and merchandising. “Many of our members sell lumber, and we saw an opportunity to boost their sales by catering to consumers who prefer to pre-buy online before visiting the store.”
The initiative provides additional sales channels for members and improves the shopping experience for their customers, Wells says.
“Our enhanced platform features over 1,500 lumber items, and we’re adding new products daily based on member requests,” she says. “Customers need detailed product information to make quick decisions, and our online listings provide that.”
Do it Best collaborates with its members to ensure their unique product offerings are available online. This includes integrating their point-of-sale systems with the e-commerce platform for real-time updates on pricing and inventory. This initiative aims to meet the evolving expectations of modern consumers.
“It’s not just about convenience anymore,” Wells says. “It’s about necessity. If customers cannot find what they need online, they’ll seek out retailers who provide that information.”
Do it Best will monitor key performance indicators such as direct online sales and overall site traffic to measure the success of the online lumber sales. Additionally, the company will track the influence of online visibility on in-store purchases.
“We’ve already seen a positive trend with customers placing same-day pickup orders, then buying additional items in-store,” says Corbin Prows, divisional manager of e-commerce platform operations. “This integration significantly benefits our members.”
