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Do it Best and True Value have added Broil King and Napoleon to their warehouse and drop ship programs, bringing a good, better, best product strategy to the grilling category. The partnerships come with no mandates or exclusivity and are backed by education, marketing and merchandising resources from both vendors.
“We already have a strong grilling program and adding these two new brands takes the product options for our stores to a new level,” says Justin Hanford, vice president of merchandising for True Value. “These new assortments give independent dealers the right products to become the outdoor living destination in their community.”
Jason Stofleth, vice president of merchandising for Do it Best, says he is excited to see these grills in action at the Fall Market and then in retailers’ stores.
“Broil King and Napoleon bring a level of performance, quality and innovation that lets Do it Best and True Value retailers out-grill their competition,” Stofleth says.
Broil King is a family-owned company, with many Made in the USA grills and products. Napoleon is a professional-grade brand offering sleek design and premium performance to gas, charcoal, cart and portable grills and accessories.
“Together, True Value and Do it Best offer unmatched scale, flexibility and product choice that empower independent dealers to thrive in their local markets,” Stofleth says. “With this expanded grill portfolio, our retailers are better equipped more than ever to meet customer demand and stand out in a competitive marketplace.”
