Hardware Retailing The Industry's Source for Insights and Information
Consumers have seen price increases across all paint segments, including interior, exterior and exterior stain, according to the JD Power 2026 U.S. Paint Satisfaction Study.
Exterior paint has experienced the largest increase, up $3.22 per gallon. While prices have skyrocketed, consumer satisfaction with value for price paid for exterior was up 14 points (on a 1,000-point scale) to 647, as consumers prioritize product performance, features and trusted customer reviews when choosing a paint brand.
“Across interior paint, exterior paint and stain, customers are becoming more deliberate and informed in how they choose products,” says Michael Taylor, senior managing director of retail intelligence at JD Power. “With prices rising across interior, exterior and stain—led by the largest increase in exterior paint—customers are relying more on product features and customer reviews to guide their decisions and reinforce value.”
See these highlights from the study:
Interior Paint:
Benjamin Moore ranks highest in the interior paint segment with a score of 742. BEHR (719) ranks second and Sherwin-Williams (718) ranks third.
Exterior Paint:
BEHR ranks highest in the exterior paint segment with a score of 739. Sherwin-Williams (722) ranks second and Benjamin Moore (720) ranks third.
Exterior Stain:
Sherwin-Williams ranks highest in the exterior stain segment with a score of 722, BEHR (721) ranks second and Benjamin Moore (719) ranks third.
Paint Retailer Segment:
Benjamin Moore Independent Retailer ranks highest in the paint retailer segment with a score of 736. Sherwin-Williams Paint Store (732) ranks second and Ace Hardware (716) ranks third.
