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Operations

Building a House, Creating a Home

Developing relationships with customers is a high priority for any retailer. For Burney Hardware in Aberdeen, North Carolina, that extends to some of the newest homeowners in its area. For several years, Burney Hardware has worked closely with Habitat for …

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6 Ways to Reach Customers Using Marketing

Click the picture to download a PDF of this story. By Hilary Welter, hwelter@nrha.org Jack is in the market for luggage. Soon after he searched for suitcases online, he got an ad on Facebook for a brand whose website he’d visited. Over …

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Training, Research and Events Available Through NRHA

Training Events

Click the picture to download a PDF of this story. Looking back on the past 12 months, the North American Retail Hardware Association (NRHA) has made quite an impact this year. Your association launched and released many exciting programs, services and events. …

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Financial Checklist for Business Growth

Business growth can be a frightening proposition. Change, risk and unknowns are all part of the equation, and there’s no guarantee that everything will work out the way you hope. However, it’s necessary if you want to continue to be …

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Five Ways to Test and Track Marketing Tactics

Marketing Tactics

When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge …

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Loss Prevention Tips for the Holidays

The Christmas shopping season should put retailers in a good mood, but it’s also a prime time for shoplifters to ply their trade. As stores get busy, it’s easier for a shoplifter to get lost in the crowd. Make sure …

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Fun With Funding a Cause

When Invermere Home Hardware decides to have some friends over for a party, the British Columbia-based business doesn’t joke around. It brings in every last bit of fun to be had and makes sure a worthy cause benefits when it’s …

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Employees Make the Grade at City Mill

Staying sharp with customer service means listening to what customers have to say about their experiences. At City Mill, customers can post comments on social media sites like Facebook and Yelp, but many of them choose to use the store’s …

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