Business growth can be a frightening proposition. Change, risk and unknowns are all part of the equation, and there’s no guarantee that everything will work out the way you hope. However, it’s necessary if you want to continue to be …
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Five Ways to Test and Track Marketing Tactics
When you’re investing time and money in marketing initiatives, you want to make sure your efforts actually reach your audience. There are a few simple ways to track the various messages you send to your customers in order to gauge …
Read More »Loss Prevention Tips for the Holidays
The Christmas shopping season should put retailers in a good mood, but it’s also a prime time for shoplifters to ply their trade. As stores get busy, it’s easier for a shoplifter to get lost in the crowd. Make sure …
Read More »Fun With Funding a Cause
When Invermere Home Hardware decides to have some friends over for a party, the British Columbia-based business doesn’t joke around. It brings in every last bit of fun to be had and makes sure a worthy cause benefits when it’s …
Read More »Employees Make the Grade at City Mill
Staying sharp with customer service means listening to what customers have to say about their experiences. At City Mill, customers can post comments on social media sites like Facebook and Yelp, but many of them choose to use the store’s …
Read More »Turning ‘Scrap’ Into Savings
Porters Building Center prides itself on providing whatever its customers need. From a full-service lumberyard to rental and hardware, the four-location business has built a loyal following for service and products. Yet one of its most desired products started as …
Read More »Promote an Earth-Friendly Oasis for Birds, Bees, Pets and People
In the past 15 to 20 years, consumer preferences have changed, as they look for environmentally friendly alternatives to traditional lawn and garden practices. Today’s consumer wants products to enhance their yard without contributing to pollution, killing off pollinators …
Read More »Retailers Want Truly Secure Credit Cards
Click the picture to download a PDF of this story. A new study from The National Retail Federation (NRF) finds that small business owners across the country are adopting new chip-and-signature credit card readers, but many still want increased credit …
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